MICHAEL CONWAY BAKER
A detail-oriented, results-focused marketing professional,
Don Fisher likes to work “where the rubber meets the road”.
He provides the
CCG team and our clients with
demonstrated expertise in several disciplines, including
business planning, sales development, sponsorship, fundraising,
communications, direct marketing, merchandising, design and print production,
P-O-P & packaging development, event management and licensing.
Don began his marketing career in Vancouver as Promotion Manager of CKWX
radio (now News1130) in 1974. He subsequently served the B.C. Wildlife
Federation as Manager of Fundraising for several years. In the mid ’80s,
he joined the Pacific National Exhibition as Promotion Manager, charged
with the development and implementation of all year-round sponsorship
and promotional activities at the multi-purpose facility.
Later, Don was Regional Merchandising Manager for Labatt Breweries, responsible for
structure and implementation of brand merchandising and promotional programs,
P-O-P development, computerized space management and licensed merchandise.
In 1990 Don created Fisher & Associates Consulting Ltd., a marketing-communications
services agency. He has worked with a wide range of non-profit associations in B.C.
and has consulted in both the healthcare field and in retail merchandising.